Sky News is to use text messaging over the next three weeks to evaluate real-time reactions and views of voters watching a panel discussion on leadership.
panel of more than 6,000 voters have chosen to send questions and give feedback via text messages, both before, during and after the debate with Gordon Brown, David Cameron and Nick Clegg.
The information is automatically collected and analyzed, so that Sky might to review the reactions of those voters.
The study will provide insight into the fastest response to voters performance of leaders, personalities and policies during the debate show broadcaster said in a statement.
To be able to record and analyze the reaction of the panel of voters, Sky has teamed up with Fizzback . Company research collected in real time, which he said was, and demographically Election of a representative panel.
People Political views and opinions will be reviewed by Fizzbacks artificial intelligence(AI) engine. These comments were divided into politics and personality items.
Voters will be asked to text in response to both specific and reviews and open questions, including questions such as who they believe the winners and losers are and why. They will also question whether what we heard during the debate has changed radically their voting intentions.
Rob Keve, CEO Fizzback officer, said Computeractive system is using a strong and accurate. To ensure the results are accurately as possible, team members will also be questions to to see who they are and that they are watching the debate.
In addition, if the AI engine can not correctly identify the answer, it will be be flagged up and we have a system of manual control. In other words, true person will analyze the text, he said.
Real-time results will be shown during the debate on Sky News and the widget at the sender. The first debate will be that aired Thursday 15 April on ITV1 at 20:30.
Topics should include internal affairs, such as the NHS, Education, immigration, law and order, family, the Constitution and trust Politics and political reforms. In the second half of the debate will focus on the other election issues, such as Afghanistan or the state of the economy.
The second debate will be shown on Sky News on 22 April and final debate BBC on 29 April. . These topics have not yet been confirmed
John Ryley, head of Sky News, said: This service will enable Sky News Edge on the accurate reporting of debates with the leaders of insight directly from people that matter voters. The results provide an unmatched level of real-time insight into how voters react to the three leaders.
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